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How can high quality data help your business?

by | Feb 21, 2022 | B2B Marketing, DataGardener, DataGardener Insights | 0 comments

Grantify and DataGardener have teamed up to provide you with some insights on how to use company data for three things:

  1. Defining your target market.
  2. Identifying your competitors.
  3. Producing a Go-to-Market Strategy

It doesn’t matter if you’re seeking investment, writing a grant, preparing a board paper or simply undertaking some research, one thing you will always need is reliable, quality data about your target market, market size and your competitors.

Watch our Co-Founder & Director, Robert Holland for practical tips and tricks you can use right away – this is unmissable insight for anyone who wants to take their business to the next level!

How can DataGardener help you achieve your growth objectives faster?

DataGardener is a powerful tool that offers data-driven insights into UK businesses and market activity. The founders behind our platform, struggled in previous roles to find a solution that did exactly what they needed it to do. They soon realised that they shared this urgent need with many other companies. This was one of the key drivers that motivated them to build our platform!

By combining 21 sources of data about every company in the UK covering (where available), we provide an incredible level of granularity. Our data points include:

  • Financial information
  • Location settings and filters
  • Industry Categories and Tags
  • Directors
  • Charges
  • Exporter/Importer activity
  • Shareholdings & Shareholder Information
  • HMRC
  • Innovate UK & Patent Office
  • Contact Information

One of the distinguishing features of the DataGardener platform is that we have weaponised these data points to provide a highly targeted parameter-driven lead generation platform as well.

Since the platform also holds over 1.5 million websites, over 1 million phone numbers, and over 1.5 million direct LinkedIn profiles to the directors and decision-makers, the execution of your sales and marketing strategy becomes much more achievable and realistic!

Returning to our example from the webinar, you must have seen how quick and easy it is to find our Accountants through a simple search using DataGardener, by filtering data such as Accounting, Bookkeeping and Auditing Activities, we can generate a targeted list of results. However, we can also drill further into our Serviceable market by simply adding another layer of parameters., such as Number of Employees and Company age. And we can go into even more detail by adding another parameter such as the region or county.

Suppose you are implementing a sales and marketing campaign. In that case, you can even specify what contact information you require, such as phone numbers or the director’s LinkedIn profile.

We hope that you enjoyed our webinar and that some of the information we have gone through has been useful. If you have any questions or would like to learn more about how our platform can help your business, don’t hesitate to get in touch!


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