If you are looking for marketing data, the first thing you need to do is get your own house in order – or your own data in order. Are you capturing website visitors and inbound sales enquiries? If you are not doing these things – you should be.
If you are looking for external data then you have several options, you could always go to a data broker or you could always get the data directly – with DataGardener, for far cheaper.
Data-driven marketing uses data to predict customer’s needs, desires and future behaviour. Such insight helps develop personalised marketing strategies for the highest possible return on investment.
Depending on what product or service you are looking to market will dictate what data is important. It stands to reason that the more data you have the better you can use it to make informed decisions, sometimes capturing data that you may need in future (or to make future decisions) is also really useful.
There is no set formula for determining how much to spend on data analytics since every industry is different.
The million-dollar question and the answer are unique to every business.
What is important is to get out there. Get out there on social media, get out there personally and get other people to market your product through partnerships and reciprocal arrangements.
Here a few ideas (but this list is by no means exhaustive):
- Create a brand and logo
- Get a website
- Engage with Search Engines
- Look at competitors
- Capture data (our favorite thing)
- Start a newsletter and email people about your business
- Listen to customer feedback
- Be honest about what works and what doesn’t
What are the types of marketing information?
It is broadly accepted that there are three types of marketing information related systems available that marketing decision-makers use to have valuable insights for to make marketing decisions:
- Internal Data
- Marketing Research
- Competitive Intelligence.
Competitive intelligence is marketing information that helps marketers understand their competitors and competitive market dynamics. There are five type:
Product information: Who is making products that compete with your offerings? What features or capabilities make these products attractive to prospective customers? How do these features compare to yours? How are products packaged and offered to customers?
Market share and penetration: Which companies in your competitive market sell the most products to your target market, and how much do they sell? Which organizations are considered the market leaders? How is market share evolving over time?
Pricing strategy: What do competitors charge for their products? What pricing structure and strategies do they use? What special pricing or discounting do they offer? How does this affect your pricing and position relative to competitors?
Competitive positioning and messaging: What are competitors saying about themselves? What are they saying to current and prospective clients or other stakeholders about your organization or products? How effective are their messages at generating interest in competitor products or diminishing interest in yours? What keywords are competitors dominating in search engines?
Win/loss analysis: What proportion of new sales are you winning or losing? Why are people selecting your product over competitors’? Why are they selecting a competitor’s offering instead of yours?
Database marketing is building and using generated lists for marketing, for example direct marketing, email marketing or to use for telemarketing.
Step 1. Understand what you are trying to achieve.
Step 2. Reverse engineer what you need into questions.
Step 3. Choose your metrics by with you are going to analyse the data.
Step 4. Review the metrics and tweak as necessary.
Step 5. Drop us a line if you need any assistance.
A financial marketer is a marketing professional specialising in the financial services, FinTech and banking sector.
There is no magic formula for generating leads for a business but here are some top ideas:
- Make sure your website has a contact us form.
- Use telemarketing – either inhouse or outsourced.
- Generate leads through social media interaction and monitoring of competitors.
- Write content and be a thought leader and use as a point of engagement.
- Automate lead generation processes through automation.
- Get known on forums.
- Attend Events.
- Join as many networking groups as possible and talk to people.
- Find useful partners, can they introduce leads?
- Comment on blogs.
There is no best tool, there is a combination that will work for your business. You will need to try different things and put together processes.
Business to Business (B2B) lead generation is the process of gaining the attention and interest of potential customers to increase future sales and boost business growth.
Telemarketing was regarded as obsolete when email marketing become the new normal and social media gain popularity, but as with many things – it has come full circle and is now back in fashion. It is often regarded as one of the key stages in closing the deal for many industries.
A telemarketing company is a company specialising in selling products or services using the telephone.
If you can find a number on a website for a company then there is nothing to stop you calling them. GDPR is concerned with the storing of personal data regarding a person who works at that company. So here the regulations are concerned with handling of their data – not about the act of calling them.
The Corporate Telephone Preference Service is the thing to be concerned with here since if a company is registered with this service, they should not be contacted for what are known as live marketing calls. The ICO has guidance on this but this is really about balance and courtesy, if a company is called and they say they are not interested in a product or service, don’t call them again. If you continue, then you are a nuisance call and that becomes a problem!