Case Study
"How a UK SaaS Company Booked 35% More Demos in Just 10 Weeks"
Our Client
A London-based SaaS company that builds workflow automation tools for small and medium-sized businesses across the UK.
The Challenge
Even though the company had a great product and solid marketing, the sales team struggled to turn cold emails and calls into booked demos. The main issue was that they were reaching out to businesses that weren’t a good match. Sales reps spent much time looking into companies, only to find they weren’t interested or didn’t need the product.
The Solution
They decided to use DataGardener to find the right businesses to contact. Instead of using random lists, they filtered companies by things like how big they were, what industry they were in, and how they operated. They also got up-to-date contact info, including verified emails and direct phone numbers of the people who make decisions, eliminating the need to go through multiple people to reach the right contact. The data was refreshed every month, so they always had fresh leads to reach out to.
The Results
In just 10 weeks, the number of demo bookings went up by 35%. Their outreach became quicker and more effective, and they stopped wasting time on companies that didn’t fit. Email response rates improved, and they began getting positive responses from industries they hadn’t targeted before, like law firms and logistics companies. With better leads, the sales team could focus more on closing deals and growing the business.