Case Study
"From Stalled Prospecting to 45% More New Clients: A B2B Marketing Agency’s Story"
Our Client
A London-based PR agency wanted to grow its client base by reaching fast-expanding businesses. Their campaigns delivered great results, but finding the right companies to approach was slow and holding back their growth.
The Challenge
The agency ran into three main problems:
- Outdated data — Their contact lists were filled with dissolved companies and inactive records, making outreach less effective.
- Time wasted on the wrong prospects — The team often chased businesses that didn’t fit their services or had gone cold.
- No insight into company changes — They were missing important signs like growth, new funding, or leadership changes, meaning good opportunities slipped away.
The Solution
With DataGardener, the agency was able to:
- Keep their data up to date automatically, removing bad or inactive contacts.
- Refresh contact details regularly so the team always reached the right people.
- Get alerts on key changes such as funding, growth, or new directors, helping them focus on the businesses most likely to need their services.
The Results
The improvements were clear:
- 45% growth in new client acquisition in the first year.
- Prospecting time cut in half.
- More accurate targeting, leading to higher conversion rates.
- A steady pipeline of high-quality opportunities.
Client Feedback
“Integrating DataGardener has completely transformed the way we manage data. Our CRM is now accurate, dynamic, and aligned with our go-to-market strategy. The team no longer wastes time chasing outdated leads — they focus on high-quality, relevant opportunities. It’s significantly improved both our efficiency and confidence in outbound campaigns.”
— Head of Operations, B2B Marketing Agency
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