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Case Study

Reducing budget for
prospecting

The Client

The client is a fully-licensed bank based in the UK who specialises in providing financial support to SMEs.

The Challenge

The client is a new company that recently started who wants to enter the asset finance market. The client wanted to find customers who owned big assets and also customers who were paying high amount of interest. Using DataGardener’s API integrations, they wanted a system which would alert them about their customers who needed renewal and also alert them about new potential customers.

The Solution

Using DataGardener’s Lending intelligence tool the client was able to identify customers with big assets and also customers who were paying a high rate of interest. Understanding competitors who are lending similar to the client to assess the competition. Using the Monitor plus feature the client was able to monitor the events taking place with their clients to understand when there is a need of renewal or any other change in their client relationships. They were also able to find new clients who have only fully satisfied charges.

The Results

The client was successful in finding customer with big assets and also paying a high rate of interest using only 15% of the budget they had allotted to the process. They were able to analyse their competitors to be competitive in the market. They were also able to find new clients who have only fully satisfied charges which reduces the risk of doing business with these customers.