Client Overview
A UK-based broker specialising in unsecured asset finance UK solutions needed a smarter way to identify eligible businesses and accelerate deal flow. Their goal was simple: find real opportunities faster, before other brokers reached the same clients.
This case study is relevant for:
Charity business teams, non-profits, third-sector organisations, fundraising managers, and donor acquisition specialists seeking data-driven solutions to scale fundraising.
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The Challenge
The charity business faced several significant hurdles:
Limited donor data and segmentation
- They lacked a reliable source of quality data to identify potential donors or philanthropic companies.
Time-consuming prospect research
- Manual research across multiple registries caused inefficiencies, delayed campaigns, and wasted staff resources.
Difficulty in targeting and prioritising donors
- Without firmographics, financials, or background data, the team could not focus on high-potential donors or assess prospects effectively.
Low visibility into donor capacity
- There was no way to evaluate which donors could make meaningful contributions, leading to low ROI per outreach.
These obstacles slowed fundraising growth and restricted the charity business’s ambitions.
The Solution
The charity business partnered with DataGardener to access enriched company and individual data, transforming how they identified and approached donors.
Key capabilities included:
Verified, up-to-date databases
Comprehensive records covering UK companies and individuals, including firmographics, financials, directorships, and credit history.
Comprehensive records covering UK companies and individuals, including firmographics, financials, directorships, and credit history.
Advanced segmentation and filters
Ability to prioritise prospective donors based on size, sector, financial strength, and philanthropic likelihood
Ability to prioritise prospective donors based on size, sector, financial strength, and philanthropic likelihood
Faster lead compilation
Lists of high-potential donors could be generated in hours instead of days
Lists of high-potential donors could be generated in hours instead of days
Ongoing data refresh
Maintained a live pool of potential donors for continuous outreach campaigns.
Maintained a live pool of potential donors for continuous outreach campaigns.
Enriched insights beyond basic data
Allowed the charity business to assess donor capacity and potential impact
Allowed the charity business to assess donor capacity and potential impact
This transformed fundraising from reactive and manual to proactive, scalable, and data-driven.
The Results
The transformation was measurable and powerful:
39% increase in qualified donor leads
Expanded the donor pool by reaching high-potential prospects previously undiscovered
Expanded the donor pool by reaching high-potential prospects previously undiscovered
2× faster prospect research and outreach
Lead lists that once took days to compile were now ready within hours
Lead lists that once took days to compile were now ready within hours
Higher conversion rates on outreach
Targeted, data-backed appeals improved response and engagement.
Targeted, data-backed appeals improved response and engagement.
Reduced time and cost per donor acquisition
Staff could focus on building relationships instead of manual research
Staff could focus on building relationships instead of manual research
Sustainable donor pipeline
Ongoing access to enriched data ensured continuous high-quality leads for fundraising campaigns
Ongoing access to enriched data ensured continuous high-quality leads for fundraising campaigns
Client Feedback
“DataGardener has transformed how our charity business approaches fundraising. We are reaching more suitable donors faster, and our campaigns are delivering better results.”
— Fundraising Lead, UK Charity Business
— Fundraising Lead, UK Charity Business
Takeaway
By integrating DataGardener’s data-driven prospecting into its fundraising strategy, this charity business turned a slow, manual donor acquisition process into an efficient and scalable system. The organisation now benefits from richer donor insights, faster outreach, higher conversion rates, and stronger overall fundraising performance.
Ready to supercharge your charity business fundraising ?
Book a demo with DataGardener today and see how real-time donor intelligence can transform your campaigns.
