Client Overview
A UK-based charity business was looking to expand its donor base and improve fundraising outcomes. The organisation struggled to identify qualified prospective donors, both individuals and companies, and lacked detailed data to run effective prospect research and outreach campaigns.
This case study is ideal for:
Asset finance brokers, commercial lenders, BDMs, loan underwriters, and UK financial service teams relying on data-led deal sourcing.
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Discover how our solutions can empower your business with comprehensive, up-to-date company information.
The Challenge
The charity business faced several significant hurdles:
Limited donor data and segmentation
- They lacked a reliable source of quality data to identify potential donors or philanthropic companies.
Time-consuming prospect research
- Manual research across multiple registries caused inefficiencies, delayed campaigns, and wasted staff resources.
Difficulty in targeting and prioritising donors
- Without firmographics, financials, or background data, the team could not focus on high-potential donors or assess prospects effectively.
Low visibility into donor capacity
- There was no way to evaluate which donors could make meaningful contributions, leading to low ROI per outreach.
These obstacles slowed fundraising growth and restricted the charity business’s ambitions.
The Solution
The charity business partnered with DataGardener to access enriched company and individual data, transforming how they identified and approached donors. Key capabilities included:
Verified, up-to-date databases
Comprehensive records covering UK companies and individuals, including firmographics, financials, directorships, and credit history.
Comprehensive records covering UK companies and individuals, including firmographics, financials, directorships, and credit history.
Advanced segmentation and filters
Ability to prioritise prospective donors based on size, sector, financial strength, and philanthropic likelihood.
Ability to prioritise prospective donors based on size, sector, financial strength, and philanthropic likelihood.
Faster lead compilation
Lists of high-potential donors could be generated in hours instead of days.
Lists of high-potential donors could be generated in hours instead of days.
Ongoing data refresh
Maintained a live pool of potential donors for continuous outreach campaigns.
Maintained a live pool of potential donors for continuous outreach campaigns.
Enriched insights beyond basic data
Allowed the charity business to assess donor capacity and potential impact.
Allowed the charity business to assess donor capacity and potential impact.
This transformed fundraising from reactive and manual to proactive, scalable, and data-driven.
The Results
39% increase in qualified donor leads
Expanded the donor pool by reaching high-potential prospects previously undiscovered.
Expanded the donor pool by reaching high-potential prospects previously undiscovered.
2× faster prospect research and outreach
Lead lists that once took days to compile were now ready within hours.
Lead lists that once took days to compile were now ready within hours.
Higher conversion rates on outreach
Targeted, data-backed appeals improved response and engagement.
Targeted, data-backed appeals improved response and engagement.
Reduced time and cost per donor acquisition
Staff could focus on building relationships instead of manual research
Staff could focus on building relationships instead of manual research
Sustainable donor pipeline
Ongoing access to enriched data ensured continuous high-quality leads for fundraising campaigns.
Ongoing access to enriched data ensured continuous high-quality leads for fundraising campaigns.
Client Feedback
“DataGardener has transformed how our charity business approaches fundraising. We are reaching more suitable donors faster, and our campaigns are delivering better results.”
Fundraising Lead, UK Charity Business
Fundraising Lead, UK Charity Business
Takeaway
DataGardener’s Lending Intelligence has become a competitive advantage for brokers operating in the asset finance UK space. With real-time company insights, fast eligibility checks, direct contact data, and enriched financial signals, brokers can reach prospects earlier, target more accurately, and close deals at a far stronger pace. For this broker, the result was clear: faster workflows, smarter decisions, and 24 completed asset finance deals in one year, driven entirely by data.
Ready to supercharge your charity business?
see how real-time donor intelligence can transform your campaigns.
