- Big Size
- Broadband Business
Turning Fragmented Postcode Data into 300,000 Qualified Prospects Using Broadband Business Data
Client Overview
A well-established UK broadband provider with annual revenues exceeding £30 million relied on geographic expansion to drive growth. Their sales and marketing strategy depended on identifying businesses within specific postcode regions. However, fragmented and incomplete postcode records prevented them from accessing accurate broadband business data, limiting their ability to identify qualified prospects and scale outreach effectively.
This case study is relevant for:
Broadband providers, telecommunications companies, and B2B sales teams seeking reliable broadband business data to identify qualified prospects, improve geographic targeting, and accelerate business customer acquisition.
Ready to get started
Discover how broadband business data can help your organisation identify qualified prospects, improve targeting, and accelerate growth.
The Challenge
Despite having extensive postcode coverage, the organisation lacked access to structured and reliable broadband business data.
No visibility into businesses within postcode areas
- Thousands of postcodes existed, but there was no clear intelligence on the active UK businesses operating within them.
Manual prospect discovery was slow and inefficient
- Sales teams spent weeks researching companies, reducing productivity and delaying outreach.
Incomplete and low-quality third-party data
- Existing providers returned limited and outdated company information, reducing targeting accuracy.
Limited confidence in prospect quality
- Without verified broadband business data, sales and marketing teams could not reliably prioritise high-value opportunities.
The organisation needed a scalable solution to convert postcode data into accurate, qualified broadband business prospects.
The Solution: Broadband Business Data Intelligence
The organisation partnered with DataGardener to transform fragmented postcode data into structured, verified broadband business data.
Using advanced business intelligence and enrichment capabilities, DataGardener:
- Identified all active UK businesses operating within the client’s postcode footprint.
- Removed inactive, duplicate, and non-relevant entities.
- Applied Ideal Customer Profile filters aligned with broadband demand.
- Enriched records with verified financials, decision-maker contacts, emails, and phone numbers.
- Delivered fully structured broadband business data ready for immediate outreach.
This enabled the organisation to convert raw geographic data into a scalable broadband prospect database.
Results: Measurable Business Impact
300,000 qualified broadband business prospects delivered
- Fully verified and enriched broadband business data.
- Immediate visibility across all target postcode regions.
Significant efficiency and speed improvements
- Reduced prospect discovery time from weeks to under 7 days.
- Eliminated manual research and fragmented data sourcing.
Improved targeting and sales performance
- Enabled precise postcode-level broadband targeting.
- Increased prospect qualification accuracy and outreach effectiveness.
- Improved sales team productivity and conversion potential.
Stronger market visibility and growth planning
- Provided leadership with clear insight into broadband market opportunities.
- Enabled data-driven geographic expansion strategies.
Client Feedback
“DataGardener provided highly accurate broadband business data that transformed our postcode targeting strategy. The scale, speed, and quality of the data significantly improved our sales efficiency and market visibility.”
— Head of Sales Operations, UK Broadband Provider
Broadband Business Data Takeaway
Access to accurate broadband business data is critical for telecom providers seeking to scale efficiently. By transforming fragmented postcode records into 300,000 qualified prospects, the organisation improved targeting precision, accelerated outreach, and unlocked new broadband growth opportunities.
Ready to get started
Discover how broadband business data can help your organisation identify qualified prospects, improve targeting, and accelerate growth.
