- Small & Mid size
- Marketing Agency
From Stalled Prospecting to 45% More New Clients
How DataGardener Enabled a London-Based Marketing Agency to Cut Prospecting Time and Grow New Clients by 45%.
Client Overview
A London-based B2B marketing & PR agency was ready to scale. While they delivered excellent campaign work, their growth was constrained by a lack of reliable targeting data and timely insights.
This case study is ideal for:
Marketing agencies, B2B prospecting teams, and business development leaders seeking to reduce wasted outreach, improve targeting accuracy, and build a stronger new-client pipeline.
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Discover how our solutions can empower your business with comprehensive, up-to-date company information.
Challenge
The agency faced three critical obstacles:
- Outdated and incomplete data: Many contacts were inactive, companies dissolved or merged, making outreach inefficient.
- Wasted effort on irrelevant prospects: Time and resources were spent on companies that didn’t match the service profile or were unqualified.
- Lack of insight into company-change signals: The team lacked visibility into key events (e.g., funding, leadership changes, growth) that might signal a business is seeking their services.
As a result, the agency’s prospecting efforts were slow and inconsistent, preventing predictable growth.
Solution
By partnering with DataGardener, the agency gained access to a modern business-intelligence platform that delivered:
- Automatic cleansing and refreshing of contact and company data — eliminating obsolete records.
- Alerts on significant company events (growth, new directors, funding) to help the team engage at the right moment.
- Improved targeting through accurate, timely data so that the team could focus only on high-likelihood prospects.
These capabilities allowed the agency to move from reactive outreach to proactive, insight-driven prospecting.
Results
Within the first year of implementing DataGardener:
- +45% increase in new client acquisition.
- Prospecting time was reduced by approximately 50% (the team spent half as much time on zero-hit leads).
- Targeting became significantly more precise, leading to higher conversion rates from prospecting.
- A steady pipeline of high-quality opportunities was established, making growth more predictable.
“In short: the agency moved from stalled, manual efforts to a structured, data-intelligent growth engine.”
Client Feedback
“Integrating DataGardener has completely transformed the way we manage data. Our CRM is now accurate, dynamic and aligned with our go-to-market strategy. The team no longer wastes time chasing outdated leads — they focus on high-quality, relevant opportunities. It’s significantly improved both our efficiency and confidence in outbound campaigns.”
— Head of Operations, B2B Marketing Agency
Takeaway
For any marketing or B2B prospecting team operating without clean data or insight-led targeting, DataGardener provides the foundation for scalable, predictable growth. By bringing together real-time business intelligence and refined targeting, you can expect:
- Significant uplift in new-client acquisition (e.g., +45% or more).
- Major reduction in time spent on low-probability leads.
- A healthier, more reliable pipeline of qualified opportunities.
Ready to move from stalled prospecting to measurable growth?
Explore how DataGardener can power your growth.
